For years, I watched franchise brands pour millions into marketing that never connected in-store — while operational wins were left invisible at the brand level, resulting in missed sales, frustrated teams, and disconnected customers.

With 15+ years in corporate operations and QSR leadership, we’ve turned underperforming locations into top market performers — delivering results like year-over-year sales lifts and double-digit growth in customer retention.

We built our hybrid model to change that. From day one, we align operations and marketing into one seamless plan — taking decisive actions that grow traffic, turn first-time customers into loyal advocates, and strengthen brand culture. Every initiative connects from the boardroom to the front line.

This isn’t traditional consulting. It’s hands-on, in-store, and people-first — bridging the gap between franchise operators, leadership teams, and head office to transform collaboration into measurable, lasting results.

Gabi Tomasichi

CEO & Founder,

The Santo Group